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“It’s not about what you know, but who you know.” While this saying might seem cliché, it’s as relevant as ever in today’s competitive job market. Networking isn’t just a useful skill—it’s essential.
Career expert Kelly Hoey puts it best: “Every human interaction is networking.” Whether you’re starting from scratch or already have a few hundred connections, knowing how to network effectively—beyond just exchanging business cards or adding LinkedIn contacts—is key to creating genuine interactions that can propel your career forward.
If you’re just starting out, especially as a career changer, this guide is packed with strategies to help you connect and expand your network from the ground up and leverage it effectively.
By the end, you’ll have the tools to make networking work for you, no matter where you’re starting from.
The Benefits Of NetworkingCan Networking Get You a Job? The Benefits of Building Connections
Can networking get you a job? The answer is a resounding yes. Networking isn’t just about expanding your contact list; it’s about creating meaningful relationships that can advance your career.
Here’s why networking is so powerful:
- Increased Job Opportunities: According to Jobvite’s Job Seeker Nation Report, 31% of job seekers find job listings through professional connections. With many job openings never being advertised and instead filled through word-of-mouth, a strong network can alert you to these hidden opportunities.
- Higher Chances of Getting Hired: Networking can significantly enhance your chances of getting hired. LinkedIn’s Global Talent Trends report found that 85% of jobs are filled through networking, and candidates referred by an employee are four times more likely to be hired. This statistic highlights what percentage of jobs are found through networking and underscores the importance of building and maintaining professional relationships.
- Valuable Insights and Advice: A network’s value is that you’re no longer alone in your job search. Finding guidance on career advancement, job boards, and industry trends becomes easier when you have connections. Is networking a skill? Absolutely, and as you engage with more experienced professionals, you’ll gain advice that might’ve otherwise taken months or years to learn.
- Building Your Personal Brand: Networking helps establish your personal brand and reputation within your field. Positive interactions and recommendations from your network can enhance your credibility and visibility to potential employers.
Best Practices for Networking in 2024
As the job market evolves, so do networking strategies. Here are some best networking practices for 2024:
- Leverage Digital Tools: With the rise of virtual networking, it’s essential to use digital tools effectively. Platforms like LinkedIn, Twitter, and industry-specific forums offer opportunities to connect with professionals in your field. Optimize your LinkedIn profile to reflect your career goals and actively engage in relevant groups and discussions.
- Participate in Events: Attend networking events, whether in person or virtual, to meet peers and industry professionals. People are more likely to assist someone they’ve met at an event, whether in a breakout session, networking lounge, or elsewhere. You can find networking events via:
- Facebook: This platform isn’t just for personal connections; many organizations list upcoming events, which you can search for by terms like “networking.”
- Meetup: Search for “Career and Business Events” in your area to find networking opportunities relevant to your industry.
- Eventbrite: Browse under the “Business” category to find networking events. Be mindful of fees associated with some events before committing.
- Focus on Building Genuine Relationships: In 2024, the emphasis is on building authentic connections rather than merely expanding your contact list. The connections you made as a stay-at-home mom, a driver, a cashier, or even a former high school classmate might seem distant, but they can still be valuable. These individuals could just as easily fade from your network as they could recommend you to someone they know, so it’s important to take the time to understand their needs and goals while also seeking to provide value in return.
📌 Related Reading: 10 Recruiter-Approved Tips to Optimize Your LinkedIn
Networking TipsNetworking Tips for Success
How do you build a network without experience in the field? Networking can be challenging, especially when starting with no connections. However, the right opportunity could be just around the corner if you leverage the power of human connections. Here are some practical tips to help you build and maintain a strong network:
- Be Yourself: Authenticity is key to successful networking. People appreciate genuine interactions and are more likely to engage with you if you show your true self. Be open about your interests, career goals, and what you’re seeking in your network.
- Listen Actively: People love talking about themselves, so let them! Listen with the intent to learn more about that person, not with the intent to reply. You’ll notice that by actively listening, not only are you showcasing one of the most valuable workplace communication skills, you’re also strengthening what could be a long-term relationship.
- Consistency: Consistency is crucial for effective networking. Create multiple touchpoints to stay top-of-mind with your connections: follow them on social media, sign up for their newsletters, comment on their posts, and when possible, schedule a Zoom call instead of just messaging to deepen your connection.
- Patience: Networking is a long-term investment in your career. Avoid pitching yourself in your first message—no one likes a hard sell. Building genuine relationships takes time, so be patient and persistent. Whether you’re actively job searching or not, think about ways you can help those around you (liking and reposting their content, supporting their causes, recommending them). Over time, your network will grow, and you’ll reap the benefits of your efforts.
- Diversify Your Network: Don’t limit your networking to people in your immediate field. Diversify your network by connecting with professionals from different industries, backgrounds, and experiences. A diverse network brings new perspectives and opportunities, helping you gain insights and access resources you might not find within any single group.
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